• Top 3 Business Challenges

    Owning a small business is hard enough these days. Three out of five of them fail within the first two years then another two out of five fail within the first five years. Overwhelming odds to start a business to say the least but, more importantly, staying in business is the big picture. There are hundreds of responsibilities in owning a business, I know I don't have to tell you that. However, the top three business challenges shouldn't be....

  • 4 ways Small Business can Compete

    There may be some truth to the maxim, “The bigger the better,” in the world of marketing. However, not in the conventional sense. In an effort to hold one’s own in the global marketplace, businesses are encouraged to be big—because being big implies success, and success implies growth. Yet being big does not make a company immune to failure. It could even be said that the bigger the company, the bigger the fall. The latter is true bec....

  • Top 6 Ways to Get Traffic To Your Website

    The harsh reality of website traffic is that regardless of how great the site is, chances are fairly slim as to a customer randomly landing on it. Therefore, it is imperative that a variant of strategies be used in order to get your site noticed by upwards of .5 billion consumers that currently surf the World Wide Web. Those that are online regularly, compose more than a third of the planet’s population. Gaining visitors becomes a matter of ....

  • Sales: Old School or New School?

    There has been a lot of debate over the last few years, decades even, about sales as a profession in any industry. Where is it going? Where has it been? Do we still develop the "old school" mentality of "knuckles to wood" or do we take the sage advice of "work smart, not harder"? I was brought up in the old school. 200 + cold calls a day, feet in the street in 100 degree weather, channeling Jack Lemmons character from Glengarry Glen Ross on the ....

  • Best Times To Post On Social Media

    Sometimes you wonder why some social media posts get more engagement than others. The truth is that there are certain days and times of the week that greatly affect the number of people who share, like favorite and re-tweet your posts. A good example is when you share an image on Facebook on a Wednesday at 3:00am. You will realize that such an image will definitely have a few or no likes or share. However, if the same image was to be shared on....

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